Strategy
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Our strategy

We are building the world’s largest and diverse group of vaping companies to win in the category.

Our

unrivalled
global reach

We have a unique strategic platform with average >10 years’ track record.

Our business spans manufacturing, wholesale, distribution and direct to consumer both online and through our network of 650 retail stores around the world.

Our differentiated model

We have curated the only global consolidation platform in the vaping market.

Strategic omni-channel route to market

Exceptional capabilities and management drive

Unrivalled access to our consumers through D2C and B2B

Broadest portfolio of outstanding vape products, constantly evolved for changing market needs

On-the-ground insight and consumer centricity, driving scientific innovation and sustainability

Dencentralised structure, capitalising on macro and micro consumer trends and the paradigm shift from cigarettes to Reduced Risk Products

Deep penetration into global retailers and hyper-localised convenience stores

Digital and physical direct to consumer relationships

Our growth opportunities

Market growth

Continued growth of Reduced Risk Products, including a rising total addressable market and increasing government mandates on combustibles

Continue taking share

Outgrowing the market through continued innovation in current and new categories, and expansion of retail presence through more owned stores and new partnerships

Driving profitability

Growing through scale, focus on higher margin own brand products and efficient product development

Procurement

Global procurement strategy to align purchasing structure

Manufacturing

Centralised manufacturing with scaled production capacity

Category management

Best practice revenue growth management in line with normal course of business

Additional M&A

Expand global reach with actionable M&A pipeline in Europe, Africa, and Asia Pacific

More about Plxsur

About Plxsur

Our Team

Plxsur Media

Our Insights